Top 5 Drawing & Coloring Apps on Android in New Zealand: Q1 2024

During the first quarter of 2024, the Drawing & Coloring app category on Android in New Zealand showcased interesting trends in downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides a comprehensive look at the top five apps in this category.

Phone Case DIY from CrazyLabs LTD saw a fluctuating pattern in both weekly downloads and active users. Weekly downloads peaked at 1.4K in the week of January 22 but later declined, stabilizing around 575 by the end of March. Active users followed a similar trend, starting at 11.3K in the first week of January and gradually decreasing to 9.1K by the end of the quarter. Revenue showed variability, with the highest weekly revenue reaching $15 in late January.

Color ASMR: Painting Book by Zego Studio experienced a steady increase in weekly downloads, rising from 441 in early January to 1.6K by the end of March. Active users also grew consistently, from 5.7K in the first week of January to 8.5K in the last week of March. Notably, this app did not generate any revenue during the quarter.

Pixel Art - Color by Number from Easybrain displayed a stable performance in terms of downloads and revenue. Weekly downloads fluctuated slightly but saw a significant rise to 1.1K in the last week of March. Active users increased from 6.9K at the beginning of January to 8.2K by the end of the quarter. Revenue peaked at $105 in early March.

Happy Color®: Coloring Book by X-FLOW maintained a consistent download rate, with a slight increase towards the end of the quarter, reaching 701 in the final week of March. Active users showed a slight decline initially but eventually rose to 7.5K by the end of March. The app generated minimal revenue, peaking at $3 in early January.

Lastly, Flag Painting Puzzle by Bravestars Publishing, despite being a relatively new entry, showed promising growth. Weekly downloads started at 90 in mid-January and surged to 924 by the end of March. Active users followed a similar upward trajectory, growing from 74 in mid-January to 1.6K by the end of March. Revenue was minimal but peaked at $8 in the last week of March.

For more detailed insights and analysis, visit Sensor Tower.